Proven SEO strategies that boost your online visibility & drive targeted traffic to your website
Is your business struggling to rank at the top of Google?
I’m an SEO consultant who implements tailored SEO strategies designed to outperform your competitors.
My approach to search engine optimisation has generated hundreds of position 1 rankings for my clients.
I’ve seen first hand, the significant increase in qualified leads and customers your business can generate by ranking at the top of Google.
If you’re looking for an SEO specialist to take your search engine rankings to the next level, keep reading to learn more about my SEO philosophy & the different types of SEO strategies I can execute to help your business get to the top.
With over 200 ranking factors, I believe the most important thing I’ve learnt in SEO is understanding what optimisations have the largest impact on improving keyword ranking and organic traffic. The blueprint behind the success of all my campaigns has been the following:
Finding the opportunities that will help improve your website’s organic traffic, leads and sales through meticulous keyword research & competitor analysis
Adding compelling and optimised content Google loves that still builds the credibility and authenticity needed to turn leads into customers
Identifying and resolving the most significant barriers preventing your website from obtaining more organic traffic
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Continuous on- and off-page optimisations until we see your desired results
Finding the opportunities that will help improve your website’s organic traffic, leads and sales through meticulous keyword research & competitor analysis
Identifying and resolving the most significant barriers preventing your website from obtaining more organic traffic
Adding optimised content to existing and/or new landing pages that appeals to both users and search engines
Continuous on- and off-page optimisations until we see your desired results
This blueprint minimises the time it takes your website to rank at the top of search engines and maximises the amount of organic (unpaid) traffic you’ll receive.
The type of business you own or manage directly influences the SEO strategy needed to achieve your SEO goals. What works for a local tradie won’t work for a business that operates 100% online. Chances are, your business will need one or more of the following 6 SEO strategies:
If you run a business that primarily serves people within your town, city or suburb, local SEO is a really powerful way to help find more leads and customers.
Through keyword research, I can find what people in your community are searching for when they're looking for the products and services your business offers.
From here, the 2 most effective ways to get your website ranking at the top of search engines for these keywords includes:
Unique Landing Pages: If your local business offers multiple services or product types, the best way to rank at the top of search engines for all of them is to have a unique landing page for each service or product category.
I can create & implement content strategies that not only rank well, but provide a great user experience that improves conversion rate.
Google Business Profile (GBP) Optimisation: A lot of users take advantage of Google Maps to find businesses in their area.
By optimising your GBP account, we can increase the likelihood of your business appearing at the top of Google Maps and attracting new customers.
The online retail space is ultra competitive. eCommerce SEO is essential if you want to reach your target audience through unpaid search.
Through meticulous keyword research, there are a ton of opportunities to target low competition keywords with a medium-high search volume.
I can help you optimise and create landing pages to target these keywords so your website appears at the top of Google.
If you operate in the health, finance, or legal industry, Google categorises your business in its ‘Your Money Your Life’ (YMYL) category.
Websites that fall under this category experience stricter ranking guidelines and algorithmic requirements to ensure the credibility and accuracy of information on Google.
If you have a YMYL business, it’s vital to meet Google's E-E-A-T which stands for:
These are the 4 criteria Google considers when evaluating the quality and relevance of a website's content.
I can help implement authoritative content that establishes your experience and expertise, whilst optimising your website to build trust.
Working in the B2B space, your customer base is smaller than direct-to-customer businesses.
This translates to less people trying to find your product or service online so targeting the right keywords is crucial.
From conducting in-depth keyword research to creating industry-specific content for all stages of the sales funnel, my B2B SEO strategies are designed to position your website as an authority in your niche, drive targeted traffic, and generate high-quality leads for your business.
If you own or manage a SaaS business, it’s important to have an SEO strategy in place that focuses on creating content and landing pages targeting users at the top, middle and bottom of the marketing funnel.
I can help create a content strategy that will help your website rank on the first page for a myriad of relevant keywords.
Not only will this build brand visibility & authority over your competitors, Your new & updated content can be repurposed for other digital marketing strategies such as email marketing, social media posts & digital PR.
The SEO strategy needed for a franchise website to succeed is similar to Local Business SEO but on a larger scale.
As franchise businesses typically operate across multiple locations, it’s essential to have a scalable SEO strategy for each franchisee.
By implementing a scalable on-page SEO & content strategy, location specific landing pages can be easily built & customised for each area you service while maintaining consistency in brand messaging.Â
Larger websites are also more likely to experience technical SEO issues like duplicate content as well as poor website architecture and URL structure.
I can help established brands as well as companies looking to franchise overcome or avoid these issues with thorough auditing and strategies that comply with SEO best practices.
If you think I might be the best person to boost your rankings and drive more qualified traffic to your website, I offer complimentary strategy sessions that aim to:
Simply fill out the contact form and I’ll schedule a meeting time that best suits you. If you’d prefer to only communicate via email, this is completely fine too!
Fill out the contact form with any queries you might have and I’ll get back to you ASAP.
